Hi, I'm Virginia.
I create insightful and action-provoking marketing and thought leadership content that positions your brand and services at the centre of the conversation.
It's common knowledge that in today's algorithm-controlled world, businesses need to constantly generate digital content to stay relevant in a highly competitive market, keep their client bases engaged, and grow critical brand awareness.
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But in the highly saturated online space, it's no longer enough to churn out any old rubbish. Audiences (especially business customers) are becoming more discerning, demanding high quality information and expecting upfront value from their B2B providers - and this is before they've even put their hands in their pockets.
Yes, your potential customers are testing your knowledge, expertise and ability to deliver complex and technical services in a user-friendly way, and that test starts the minute they engage with your website and social media pages.
That means the pressure is on to educate, inform, tantalise and titillate your audiences from day one, and to keep delivering that value consistently and reliably in order to build meaningful engagement with your brand and offering.
And that's a big ask on top of the day job. It's especially challenging to come up with original and unique content ideas when you provide highly specialised and technical services to niche audiences.
That's where I come in - to take the digital content weight off your shoulders. If you partner with me, I'll start by creating a free, bespoke 3-month plan full of strategic marketing and thought leadership content ideas for a variety of formats and forums.
If you like what I propose to build your brand's online presence, we can take things from there.
What Can I Do For You?
I'm your trusted partner for social media and content marketing, thought leadership, DE&I editing, and corporate sustainability messaging and comms.
Social Media and Email Newsletters
Building a personal brand or company page following on LinkedIn requires time, consistency, and constant idea generation. The same goes for creating fresh content for a regular newsletter to email to your clients and prospects. I can ensure your social media and email marketing are on track with unique and engaging content.
Webpage Copy
Your website is the first impression your brand makes to prospective clients, so it's key to ensure you deliver the right message, to the appropriate audience, in a way that reflects your tone and values. I can give your webpage copy the refresh it needs with a particular focus on your About and Sustainability Impact/CSR pages to communicate your ethical and sustainable vision and mission to everyone who visits your site.
Blog Posts
Relevant, responsive and keyword-researched blog posts can boost your website's SEO, making your brand and offering more visible to your ideal customers and target market. I can craft engaging and informative blog articles that answer your ideal audience's questions, showcase your expertise, and drive visitors to your website.
Thought Leadership Content
Providing valuable information and insights to your prospective customers, and evidencing your expertise with in-depth content, are vital stages of the buying journey. I leverage my subject-matter knowledge with your industry expertise to create detailed, thought-provoking and curated pieces including white papers, how-to guides, case studies, e-books, and more.
Diversity, Equity, and Inclusion Editing and Brand Guideline Development
Aligning your content, tone of voice, and the way you communicate and market your services with diversity, equity and inclusion (DEI) principles not only ensures your brand makes a positive social impact, but can also broaden your client base. I can help you reach a wider spectrum of clients with a DEI audit and edit of your current comms, or by developing DEI guidelines for your brand.
Climate Conscious and Sustainable Business Messaging and Comms
It's more important than ever for businesses to adopt authentic messaging and narratives when talking about their impact on the environment, climate change, and human rights. Wherever your brand is on its sustainability transformation journey, I can help you communicate with your audience in an ethical and positive way. With my strategic advice, content writing, and editing services, I will help you develop impactful comms, navigate greenwashing risks, and avoid negative and harmful narratives and practices.
I know and respect the value of your brand's identity and reputation and will always do my best to place your mission and purpose front and centre in the content I produce for you.
Creative and Resourceful
"Virginia is a pleasure to work with. She is clearly passionate about sustainability and climate action, well researched and writes with clarity and purpose. She recently wrote an excellent piece for us and I’m happy to recommend her."
Chris Cayley
Cyan Partners
Professional and Efficient
"It was great to work with Virginia. I trusted her to deliver what I needed to a tight timescale which she did very professionally. I will work with her again."
Romona Harron-Harding
Vrai Limited
Communicative and Versatile
"Working with Virginia was a great pleasure - she is a great listener and conceptualised my ideas beautifully into social media cards, carousels and an article. She is also easy to communicate with and agreed on timelines that are mutually convenient. I can only recommend her work."
Zaneta Sedilekova
(re)Purpose Law