Hi, I'm Virginia.
I turn the complex and technical into engaging stories about climate change and sustainability.
I help your purpose-led brand capture, convert and compel your audience to take action for a better and brighter tomorrow.
Some topics are hard to talk about in a way that inspires people to take action rather than make them bury their heads in the sand and feel hopeless about the future. You know perfectly well what I'm talking about here: utter the words climate change, global inequality, biodiversity crisis, mass extinction, plastic pollution, etc. and you'll have your audience running for the hills.
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The truth is that communicating about climate change and environmental issues is a challenge. That's why the great Sir David Attenborough told us that: "saving our planet is now a communications challenge. We know what to do, we just need the will".
​​And my gosh, is it difficult to persuade businesses and consumers to find the will to act.
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But it just so happens that your line of business involves trying to persuade people to take action to create a more sustainable future. So, you can't really avoid it - you'll have to nail your communications to successfully fulfil your brand's mission and purpose.
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That's where I come in. To get your tone of voice right, to ideate and create beautiful content that will have your audience saying: "right, where do I start?", rather than, "what's the point, we're all doomed?", to put together a content plan that speaks to your ideal customers - their pain points, questions, hopes and fears - and to sense-check your messaging from a diversity and sustainability point of view.
This is what you need. Content marketing that works just as hard as you to build a better and brighter tomorrow.
What are you waiting for? Let's get started.
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What Can I Do For You?
I'm your trusted partner for social media and content marketing, DEI editing, and corporate sustainability messaging and comms.
Social Media and Email Newsletters
Building a personal brand or company page following on LinkedIn requires time, consistency, and constant idea generation. The same goes for creating fresh content for a regular newsletter to email to your clients and prospects. I can ensure your social media and email marketing are on track with unique and engaging content.
Webpage Copy
Your website is the first impression your brand makes to prospective clients, so it's key to ensure you deliver the right message, to the appropriate audience, in a way that reflects your tone and values. I can give your webpage copy the refresh it needs with a particular focus on your About and Sustainability Impact/CSR pages to communicate your ethical and sustainable vision and mission to everyone who visits your site.
Blog Posts
Relevant, responsive and keyword-researched blog posts can boost your website's SEO, making your brand and offering more visible to your ideal customers and target market. I can craft engaging and informative blog articles that answer your ideal audience's questions, showcase your expertise, and drive visitors to your website.
Thought Leadership Content
Providing valuable information and insights to your prospective customers, and evidencing your expertise with in-depth content, are vital stages of the buying journey. I leverage my subject-matter knowledge with your industry expertise to create detailed, thought-provoking and curated pieces including white papers, how-to guides, case studies, e-books, and more.
Diversity, Equity, and Inclusion Editing and Brand Guideline Development
Aligning your content, tone of voice, and the way you communicate and market your services with diversity, equity and inclusion (DEI) principles not only ensures your brand makes a positive social impact, but can also broaden your client base. I can help you reach a wider spectrum of clients with a DEI audit and edit of your current comms, or by developing DEI guidelines for your brand.
Climate Conscious and Sustainable Business Messaging and Comms
It's more important than ever for businesses to adopt authentic messaging and narratives when talking about their impact on the environment, climate change, and human rights. Wherever your brand is on its sustainability transformation journey, I can help you communicate with your audience in an ethical and positive way. With my strategic advice, content writing, and editing services, I will help you develop impactful comms, navigate greenwashing risks, and avoid negative and harmful narratives and practices.
Treating your mission to create a better future as if it were my own.
Creative and Resourceful
"Virginia is a pleasure to work with. She is clearly passionate about sustainability and climate action, well researched and writes with clarity and purpose. She recently wrote an excellent piece for us and I’m happy to recommend her."
Chris Cayley
Cyan Partners
Professional and Efficient
"It was great to work with Virginia. I trusted her to deliver what I needed to a tight timescale which she did very professionally. I will work with her again."
Romona Harron-Harding
Vrai Limited
Communicative and Versatile
"Working with Virginia was a great pleasure - she is a great listener and conceptualised my ideas beautifully into social media cards, carousels and an article. She is also easy to communicate with and agreed on timelines that are mutually convenient. I can only recommend her work."
Zaneta Sedilekova
(re)Purpose Law